Three Cheers | PR for Spirited Brands

Blazing New Trails for a Retail Leader

Total Wine & More

The nation’s leading independent alcohol retailer, approaching 300 mega-stores, chose to invest in consumer PR for the first time and turned to Three Cheers to build the capability from the ground up.

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Winning a Milestone Moment

Stranahan’s

The race was on. The government declared that it would designate American Single Malt whiskey as a bona fide spirits category, with only four weeks before it became official. See how we won the moment for Stranahan’s, a category pioneer.

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From Newsjack to Integrated Campaign

400 Conejos

What do you do when Bad Bunny gets named the Big Game’s halftime talent and you have a mezcal client called 400 Conejos (“400 Rabbits”). You hop to it and build an integrated campaign that puts bunnies – real, adorable, adoptable bunnies – in the spotlight.

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Reaching New Audiences for a Storied Brand

Louis Latour

Maison Louis Latour, one of Burgundy’s most storied wine producers, engaged Three Cheers as its first US-based PR agency. Our job is twofold: appeal to in-the-know aficionados while also bringing new fans into the fold, balancing luxury and approachability.

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Bringing Creators Behind the Curtain

Sagamore Spirit

Sagamore Spirit, which led Maryland’s rye whiskey revival, wanted to get closer to serious whiskey enthusiasts. See how our campaign brought top whiskey content creators into the rickhouse to taste and decide which barrel would be tapped for an upcoming release.

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Helping a Reality TV-born Get Real

Loverboy

Loverboy had gone from storyline on Bravo’s Summer House to genuine RTD brand, ahead of the curve with higher-quality ingredients and lower calorie counts. We helped it cultivate new, growth-oriented audiences via critical business and trade outlets and agenda-setting consumer bibles.

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Why Three Cheers

It’s one thing to represent alcohol brands, yet quite another to be wholly focused on the category. That’s what Three Cheers is all about. Our years of category focus and experience, and the deep expertise and insights gained from it, are why some of the world’s leading and fastest rising spirits, wine and beer (and beyond) brands and portfolios partner with us.

A fully integrated approach

Our expertise across earned media (consumer and trade), paid social media, influencer marketing, content creation, experiential activations and partnerships ladder up to wholly original campaigns that drive awareness, build credibility, create brand advocates, grow thought leadership, incite trial and support ongoing sales.

A lifestyle-first POV

We are deeply versed in how the three tiers work – for us, its table stakes that makes us effective from the start. From there, Identifying and knowing how to tap the broader, ever-evolving lifestyle influences that motivate your target is how we approach every opportunity. It comes from years of experience in alcohol-adjacent categories spanning travel, entertainment, retail, broader food and beverage and beyond.

A team in step with your target

Our people are your people – as in, the very people alcohol brands need to reach. Our downtown NYC-based team is plugged in like few others into culture that matters, supported by a nationwide network that provides critical local intel and feet on the street beyond our home turf.

Services

Earned Media

Our people think feature story first while delivering the high coverage volume critical to keeping brands front and center, across all key media categories – from enthusiast to broader lifestyle and beyond. Investments in AI tools and training geared to parlaying coverage into high-ranking search results drive yet more value.

Influencer Marketing

An expert team that delivers from start-to-finish, from creator identification through contracting, paid amplification and comprehensive reporting, with a full grasp of practices and restrictions specific to LDA audiences.

Social Media

An end-to-end, objectives-driven approach spanning multi-platform expertise, paid strategy development and optimization, expertly moderated community management and a full suite of reporting and analytics, tapping industry-best tools.

Content Creation

Our in-house team of digital artists, video producers and editors works hand in hand with our account teams to develop and deliver strategy-steeped, can’t-miss content that lives across multiple platforms, from digital to IRL.

Experiential

There’s nothing like liquid to lips experiences in brand-ideal environments to make new fans. We run the gamut from custom, self-produced events to partnerships with major festivals and other producers to put brands in front of just the right people.

Thought Leadership

We develop C-suite executives and category leaders into go-to resources for agenda-setting business and trade media, major conferences and other expert opportunities, with a message-first mindset to reach and influence current and potential partners.

Their strategic insight and creative execution make them a true standout partner

Brand Manager, Proximo Spirits

Let's Work Together

Interested? We’d love to learn more about you, too. Just complete the form or email us at gettoknow@threecheerspr.com. Thanks for visiting and hoping to meet you soon.