Our Experience
Iconic brands have tapped our team members to reach new audiences and give longtime fans fresh reasons to stay, along with emerging category leaders who come to us to build lasting equity. Enjoy a taste of our work here.
The Baltimore distiller leading Maryland’s rye whiskey revival taps our full spectrum of expertise, from strategic planning to influencer marketing to digital content, social and earned media. Campaigns like “Bourbon’s Older Brother” have put Sagamore Spirit at the forefront of America’s rye renaissance.
2024 saw Total Wine & More, the nation’s largest alcohol retailer, name Three Cheers as its first consumer PR agency of record. Our insights-based approach helped us hit the ground running, landing first-ever coverage in lifestyle outlets – UPROXX, Men’s Journal and The Manual, to name a few -- that is reinforcing the chain’s essential price, selection and service ethos and giving shoppers a reason to visit more often, and newbies to try.
Proximo Spirits turned to us to guide Stranahan’s American Single Malt whiskey (ASMs) – a segment that it helped pioneer 20 years ago – at a pivotal time, with major US whiskey brands launching their own ASMs. Our work quickly reasserted Strahanan’s dominant voice and luxury positioning, driving features in the likes of Robb Report, Whiskey Advocate and the Denver Post early on, along with integrated social media support that is outpacing past results.
Make it a double. Proximo Spirits awarded Three Cheers its TINCUP whiskey brand soon after our work for Stranahan’s saw quick liftoff. A collection American whiskies for the outdoors-inclined – and Stranahan’s Colorado cousin – TINCUP will see a full slate of coverage-driving partnerships and must-have merch, creative use of outdoors influencers and other activations.
21 Seeds takes a different approach to the booming Tequila market: appeal to women and keep it simple and social. Make it about celebration and conversation, not complicated cocktails, calorie counting or “Margaritas or bust.” Our earned media campaign for these fruit-infused tequilas focused on pour-and-enjoy ease, and the brand’s three female co-founders.
Our partnership with Drizly ran from 2015-2022, from the pioneering online marketplace’s start up days through its acquisition by Uber, and beyond. Beyond showcasing ease of use, breadth of selection, comparative pricing and 60-minute delivery to consumers, our work was critical to attracting retailers to Drizly’s network and demonstrating the power of its first-party data to brand partners.
Loverboy wanted to tell stories apart from its founding (literally, on camera) by three stars of Bravo’s Summer House, seeking to grow its audience beyond the show’s fans, and showcase its RTD hard teas’, spritzes’ and cocktails’ better ingredients and taste innovation. Our team has made that kind of coverage a staple in the most influential lifestyle bibles, while also generating feature trade coverage that keeps distributors and retailers in the know and engaged.
Burgundy’s leading producer – an icon dating to 1797, still family-owned and operated – brought Three Cheers onboard in 2024 to tell its story to a new generation of American wine drinkers. Our early work is focused on introducing a next generation of management, developing an understanding of, and taste for, what Louis Latour brings to Pinot Noir and Chardonnay, and how its centuries-old growing practices are a model of responsible production.
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