Iconic brands have tapped our team members to reach new audiences and give longtime fans fresh reasons to stay, along with emerging category leaders who come to us to build lasting equity. Enjoy a taste of our work here.
Our partnership dates back five years and has been pivotal in establishing Drizly as alcohol’s e-commerce’s leader. From “Drizly’s Guide to BYO Restaurants” to annual research gauging consumer and retailer attitudes, our campaigns have made Drizly a mainstay in consumer, business and trade media.
The Baltimore distiller leading Maryland’s rye whiskey revival taps our full spectrum of expertise, from strategic planning to influencer marketing to digital content, social and earned media. Campaigns like “Bourbon’s Older Brother” have put Sagamore Spirit at the forefront of America’s rye renaissance.
21 Seeds takes a different approach to the booming Tequila market: appeal to women and keep it simple and social. Make it about celebration and conversation, not complicated cocktails, calorie counting or “Margaritas or bust.” Our earned media campaign for these fruit-infused tequilas focused on pour-and-enjoy ease, and the brand’s three female co-founders.
What to do for a celebrity rum brand whose owner wants to stay strictly behind the curtain? Our solution for Kenny Chesney’s Blue Chair Bay: create Blogtender Nation, a pioneering influencer campaign that deputized Chesney’s devoted fans (self-dubbed No Shoes Nation) for cocktail and content creation, built for sharing with their like-minded networks.
Beam Suntory saw an opportunity when fully mature Knob Creek barrels went dry: to tell the brand’s nine-year aging story. We took it wide by producing one of the industry’s first live webcasts, giving the Beam family’s master distiller a stage to address fans right from the aging barn. The breakthrough tactic drove tune-in and coverage in major broadcast and print media.
Beam Suntory’s ultra-premium vodka wanted to make more noise on-premise and capture the energy of club culture. So we went right where the action was and created the first DISCUS-approved podcast series that brought listeners behind the velvet ropes and into the most exclusive nightlife venues, from NYC to Chicago to LA.